Thrive! Business Coaching
For Motivated Entrepreneurs

Stage Two businesses come in a variety of sizes and shapes - from just-out-of-the-gate startups to developing companies building out departments and management teams - and everything in between.  Let's take a look at some of the benchmarks as you progress through Stage Two... 

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Early in Stage Two your focus will be on beginning to execute the Sales and Marketing portions of your business plan.  In other words: Sell!  Sell!  Sell!  You will start to create simple systems, beginning with your core systems of Sales and Operations.  As you can afford it, you will slowly start to hire your team. In the meantime, however, you will be wearing ALL THE HATS.  Don't underestimate how overwhelming the beginning of Stage Two can be - that is why planning is so critical! 

As you progress through Stage Two your focus will be on establishing a rock solid foundation for your business, and proving that it is profitable and sustainable.  With your Sales and Operations systems in place, you'll now add the core systems of Lead Generation and Collections. 

Somewhere around this time your business will likely hit a plateau when you have simply maxed out the number of hours you can work in any given week (likely because you are stuck in the tactical work of the business instead of building the business?). You'll continue to add to your team and begin to delegate key functions to them.  You'll start to create your company culture based on your core values.  You'll develop or hire a key employee to "own" one of your six core business functions.   

As you approach the end of Stage Two your revenue and profit margin are growing.  You will continue to build your systems for each of your six core business functions, develop your leadership team and culture, and two to three of your six business functions will be run by someone other than you.